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Mitsubishi in Australia

Mitsubishi is another Japanese car maker that serves as a rival to Nissan and Toyota. Formerly a part of Japan’s largest industrial group, Mitsubishi Motors began in 1917. Introducing the Mitsubishi Model A proved to be the first step in the developing automotive company. However, these vehicles were manufactured and assembled completely by hand, so their expense and the time needed to produce the automobiles proved to be a great limitation. However, as the new decade arrived, Mitsubishi began manufacturing aircraft and airplane engines. Becoming Mitsubishi Aircraft Co, it merged with the shipbuilding firm of the same name to create Mitsubishi Heavy Industries.

After World War II, the entire country of Japan underwent reorganization and restructuring, especially its companies capable of producing military equipment. For this reason, Mitsubishi Heavy Industries was split into thirds and the company again began to manufacture vehicles. The first new vehicle manufactured by this split subsection of Mitsubishi was a motor scooter, which worked well with the gas crisis left upon the country at the end of the war.

The 1960s were incredibly success for Mitsubishi, as the company’s first sedan built for the mass market appeared. The Mitsubishi 500 was soon followed by the extremely compact Minica. Also during the decade, Mitsubishi began launching global operations, including those in Australia. The year 1964 saw Mitsubishi come to Australia as the Mitsubishi Motors Australian Limited. Also during that year, the company’s first plant opened in Tonsley Park. This plant also served as home for Chrysler Australia. Chrysler Australia had previously occupied a plant in the country, located in Keswick near Adelaide.

Not surprisingly, Chrysler and Mitsubishi began working close together in their Australian facility, with cars designed by Mitsubishi entering into the Chrysler Australia family of products. Additionally, Chrysler opened an engine manufacturing plant in Lonsdale, also near Adelaide, and those engines began turning up in Mitsubishi automobiles.

The 1980s saw the departure of Chrysler from the Tonsley Park plant and Mitsubishi formed a new subsidiary to take over the full operations. During that time, the Colt and Sigma vehicles were still produced under Mitsubishi, but those vehicles were later replaced with the Magna and Verada automobiles. These vehicles continued to sell well during the 1980s and 1990s, although the 2000s saw a break in the trend. Even though the line was refreshed with new exterior and interior styling, the automobile lines could not recover and began a downward spiral in sales.

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Today, the state of Mitsubishi Motors Australian Limited is one of recovery. Since the previous lines of Magna and Verada faltered, the manufacturer has been reworking and revising the automobile lines. The new Mitsubishi 380 experienced a poor reception, but there are new automobiles in the works. Furthermore, the Asian and European markets have shown vast improvements as new automobile lines have been introduced, and that optimism is drifting toward the Australian sector of the company. Once the new vehicles are introduced in Australia, the company is projected to recover from previous their previous faltering from the time worn lines of Magna and Verada. 


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